Case film of my final year project in Polytechnic Year 3. We were tasked to rebrand Old Chang Kee. Our project objective is to create a positive user experience for Old Chang Kee while revitalizing the branding across all platforms so that Old Chang Kee is able to have a positive brand engagement with its consumers. We designed a website and a mobile application for users to buy the products at their own convenience. We also re-designed Old Chang Kee's logo by adding a new mascot and designed other collaterals based on the new branding.
